Mission Statement
The primary goal of HealthTrack is to provide a secure and easy-to-use tool that will allow for the recording and managing of your own personal health care information.
Logo, Icon, & App Name Ideas
Possible App Names:
- Own Your Health
- GoHealth
- For Your Health
- My Healthstory
- Oh My Health
- Healthy Report
- My Health Check
- Health Track
Wordlist, Moodboards, Color Palettes, Etc.
Wordlist:
Records
Personal
Health
Digital
Medical
History
Wellness
Manage
Safe
Prescriptions
Experience
Useful
Communication
Interaction
Awareness
Alert
Checkup
Doctor
Prevention
Patient
SWOT, Demographics, Research, and, Personas
S.W.O.T.
Strengths
- Ability to manage your personal health records on the go.
- First time doctor visit access to your family health history.
- Easy, useful, and, visually pleasing way to store your records.
- Instant notifications from your doctor.
- Ability to share important health history or medical “events” with specific friends or family.
Weaknesses
- A person will have to manually enter old, non digital records into app.
- Not everyone may have a smartphone.
- The technology isn’t really standardized yet.
Opportunities
- Ability to keep track of and view personal health information.
- Instant updates between you and your doctor.
- Once your doctor writes you a prescription, the information is available instantly .
Threats
- Losing your phone and someone having access to the app with your health information(data).
- Data being hacked from an off-site location.
- Prescription information being stolen and used by someone else.
Demographics:
Many factors including gender and ethnicity do not put a limit on the target demographic range. The limits come into play when dealing with age. Since this is a smart phone app the target demographic must first have a smartphone and second know how to do some basic smartphone operations.
Research:
Research is based from the United States.
Research provided by Mintel – I’ll source it correctly later
Personas
Roberta L.
Roberta doesn’t own a smart phone currently since she is paying for school instead but, with the creation of an all encompassing health app she feels like it would be worth it to have one. She currently studies for a masters/second degree at Academy of Art in the graduate new media program. Since she has a lot of health problems like Lupus and asthma she has to keep track of every detail. It would be nice if all of her records could be in an app that’s secure, simple, easy to use, and, gives her a convenient way to message her doctors. Her level of skill when it comes to using technology is above average to advanced and she knows how to use many mobile devices even though she has none.
Thomas
Thomas just purchased a smartphone about two years ago because he needed to have google maps on the go. He works as a front of the house server in a small cafe and doesn’t get health care from work. He does get a certain dollar amount to use towards health care needs. He thinks having an all-in-one, simple and easy to use health care app would be fantastic for him. He know that then he could check for accurate and correct information.
Melissa
Melissa is a busy woman who has a regular 9-5 job in a nice office. She has a semi regular schedule from day to day and has to schedule her medical appointments around work. She needs to be able to check her health records on the go and at any time. A mobile health app would be just the right thing for her and she can’t wait till something like this becomes available.
Senior Project: Health App
Problem:
In the U.S. today, most health care plans and doctors are separated from each other. When you choose the right insurance plan that fits your needs/budget, you are presented with a list of doctors that will accept your plan. This means that your personal patient health records are not always current and your prescriptions aren’t in one place.
Solution:
The solution is a mobile app that will allow a person to keep track of his or her health records and other health related information. The app will allow you a fingertips access to your records so you can view and record new information at all times, even if you don’t have a mobile data connection.
“An apple a day keeps the doctor away.”
Benjamin Franklin
Media Vault Video Stills
Name Ideas, Color Pallets, Typefaces, and storyline
Possible Names:
- ForeverMedia
- MediaForever
- Forever & Always Media (or FAM)
- Memory Capture
- Media Capsule
- Media Vault
Logo:
Color and Type Treatments:
Website content:
Step 1)
– Visit our website to learn more about the process of preservation/digitization
– Use our simple calculator/estimator to figure out the total cost of your media conversion based on what you have
– Decide on the best preservation service(s) right for your needs
Step 2)
Bring all the media you want to preserve/digitize to your local camera store/shop to talk with a trained professional. Together, if you haven’t already sorted/organized your media beforehand, you will do so and then analyze and assess what can be preserved/digitized.
Step 3)
Lastly you will then customize your preservation/digitization service to fit the media you have based on analysis and then calculate cost. Then just help package up and secure your media for shipment to our special warehouse facility, pay 1/2 service cost up front and be on your way.