Saving History?

Problem:

The problem is that lots of people have different types media that are slowly deteriorating or becoming obsolete by todays newer technology.

Solution:

A service that will make it easy, simple, and efficient to preserve and or restore the different types of media by turning them into digital versions for future generations.

SWOT

Strengths

• Preserving documents and different media types for the future
• Learning about history in a fun, interactive, and engaging way
• Being able to share the contents to anyone over the web or device

Weaknesses

• Nobody wants to take the time to collect all of the types of media they have an get them digitalized
• Lack of interest
• Little awareness about service

Opportunities

• Educating future generations
• Learning from the past
• Discovering family secrets or pasts

Threats

• Data getting hacked
• Data getting accidentally deleted
• Digital versions getting edited and not being accurate

Competitors:

(few are really about preservation of media types for future generations in terms of museums or historical sense)

• Xerox Government Records Management
• make-it-last.com
• protekvaults.com
• themediapreserve.com
• www.fotobridge.com (photo scanning and digital image processing) located in New Jersey

Demographics:

The range on the target demographic is broad and doesn’t limit its self to one specific group of people.

Wordlist:

Personas:

Persona 1

Jeanne Levy, 82

About Jeanne

She is a docent at a museum. She also has a lot of art including photographs, camera prints from film, film slides, paintings, fine art pieces, etc. She loves making quilts and traveling around the world. Her skills with technology are beginner to beginner-intermediate. She does own an iMac, point and shoot camera, basic cell phone for emergencies only.

Persona 2

Joanne

About Joanne

She is a retired speech pathologist. She has two kids and a lot of boxes filled with photo prints, vhs tapes, mini dv tapes and other media types. She has a computer, dslr camera, a smart phone and knows how to do most intermediate tasks with technology. She wants a simple, easy, and cost effective way to convert the media for future viewing and keeping. She wants a service thats hassle free and where she doesn’t have to worry about her contents getting damaged, lost, or ruined.

Mood Boards: