SWOT, Demographics, Research, and, Personas

February 23, 2014 0 comments Article Senior Project

S.W.O.T.

Strengths

Ability to manage your personal health records on the go.
First time doctor visit access to your family health history.
Easy, useful, and, visually pleasing way to store your records.
Instant notifications from your doctor.
Ability to share important health history or medical “events” with specific friends or family.

Weaknesses

A person will have to manually enter old, non digital records into app.
Not everyone may have a smartphone.
The technology isn’t really standardized yet.

Opportunities

Ability to keep track of and view personal health information.
Instant updates between you and your doctor.
Once your doctor writes you a prescription, the information is available instantly .

Threats

Losing your phone and someone having access to the app with your health information(data).
Data being hacked from an off-site location.
Prescription information being stolen and used by someone else.

Demographics:

Many factors including gender and ethnicity do not put a limit on the target demographic range. The limits come into play when dealing with age. Since this is a smart phone app the target demographic must first have a smartphone and second know how to do some basic smartphone operations.

Research:

Research is based from the United States.

Research provided by Mintel – I’ll source it correctly later

Personas

Roberta L.

Roberta doesn’t own a smart phone currently since she is paying for school instead but, with the creation of an all encompassing health app she feels like it would be worth it to have one. She currently studies for a masters/second degree at Academy of Art in the graduate new media program. Since she has a lot of health problems like Lupus and asthma she has to keep track of every detail. It would be nice if all of her records could be in an app that’s secure, simple, easy to use, and, gives her a convenient way to message her doctors. Her level of skill when it comes to using technology is above average to advanced and she knows how to use many mobile devices even though she has none.

Thomas

Thomas just purchased a smartphone about two years ago because he needed to have google maps on the go. He works as a front of the house server in a small cafe and doesn’t get health care from work. He does get a certain dollar amount to use towards health care needs. He thinks having an all-in-one, simple and easy to use health care app would be fantastic for him. He know that then he could check for accurate and correct information.

Melissa

Melissa is a busy woman who has a regular 9-5 job in a nice office. She has a semi regular schedule from day to day and has to schedule her medical appointments around work. She needs to be able to check her health records on the go and at any time. A mobile health app would be just the right thing for her and she can’t wait till something like this becomes available.