the challenge:
Choose a company located in San Francisco. Then, design a cohesive rebrand concept that encompases a strong logo and unified marketing components. Creating a sea-worthy rebrand for Hornblower Cruises & Events was the ultimate goal.
the result:
My final concept puts the brand on a course charted for success. The fun of the stylized boat paired with a typeface, classic and dignified, calls you to get out on the water and cruise. This rebrand would take a great company like Hornblower Cruises & Events to another level.
